The Butterfly

When we were in the development stages of WhatFriendsDo.com we spent quite a bit of time creating a logo. We knew we wanted something to visually represent how our website would help people on their journeys. Several artists gave us suggestions. We spent countless hours looking through images and racking our brains. Meanwhile, an acquaintance mentioned that she had a friend, Cheryl, who was a wonderful graphic artist. We made a connection. She loved the concept of WhatFriendsDo.com, and offered to work on some images.

Cheryl sent me an email saying that she tried several ideas but kept going back to a butterfly. After all, the butterfly is a symbol of transformation or change, love and joy. I immediately loved the idea – because WhatFriendsDo.com is all about transformation, love and joy.

A few days later, on Christmas Eve, Stephanie as I were having dinner she was telling me of the gifts she’d received from her co-workers. She said she’d received a calendar of butterflies. This piqued my attention, since the new butterfly logo was on my mind, but I’d not yet had a chance to share it with Stephanie. I said I didn’t realize she was “into” butterflies. She then told me that during the days following Laura’s death, butterflies kept appearing all around, and she felt they represented Laura’s transformation. I then told her about the logo idea, and of course we agreed it was perfect.

If you’ve not read the story about how WhatFriendsDo.com got started, Laura was Stephanie’s best friend since age 5. Laura battled brain cancer, and the love and cheer showered on her by all of her friends led to the creation of the website.

Butterflies represent joy. Change. Glorious change. And helping someone through that change is what friends do.

Peace.